GroupM Focal is Thailand’s premier annual integrated marketing solution conference, designed to inspire leading marketers and keep them ahead of the curve in marketing and communication.
FOCAL provides a comprehensive overview of Thailand’s marketing landscape, encompassing macroeconomic data, market insights, emergin trends, and cutting-edge technology. This equips marketers with the knowledge to explore new opportunities, stay focused on key priorities for the next 12 months, and drive business growth by identifying and capitalising these insights, optimising resource allocation, and ultimately improving brand performance and achieving marketing objectives.
In 2025, FOCAL will celebrate its 15th anniversary, bringing over 800 marketing leaders together to share best practices, network, collaborate, and collectively elevate the standard of marketing excellence in Thailand.
Discover the latest inside view of Thai consumer behaviours towards digital marketing, including strategies and solutions as data & technology, eCommerce, influencers, and more from GroupM and its agencies.
Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industry.
Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.
09:45-10:00
Opening
This session will be presented in Thai.
A live English narration kit is available upon request.
Pathamawan Sathaporn
CEO
GroupM Thailand
10:00-10:40
2025 Consumers Untold
This session will be presented in Thai.
A live English narration kit is available upon request
Neil Mavichak
Managing Partner – Marketing
GroupM Thailand
Pan Jroongtanapibarn
Director – Marketing & Development
GroupM Thailand
10:40-11:15
Panel Discussion: The Evolve of Brand Building: Navigate Strategy and Creativity in Culture of Speed
This session will be presented in Thai.
A live English narration kit is available upon request
Apichat Supachariyawat
Corporate Creative and Design Services Manager
Nestlé Thai
Park Wannasiri
Chief Creative Officer
VML Thailand
Pongpiti Phasukyud
Founder & CEO
AD ADDICT
Worawin Soncharoen
Head of Strategy
Mindshare Thailand
Moderator
11:15-11:30
Unmuting Brand Affection & Connection: Case Study by Bar B Q Plaza
This session will be presented in Thai.
A live English narration kit is available upon request
Rath Takulthai
Chief Marketing Officer
Food Passion
11:30-11:45
Customer Centric on Dynamic Personalisation
This session will be presented in Thai.
A live English narration kit is available upon request
Jirapat Dejdanoo
LINE Ads Product & Marketing Strategy Team Lead
LINE Thailand
11:45-12:00
Unmuting the Power of Experience
This session will be presented in Thai.
A live English narration kit is available upon request.
Pattanee Ongkunarak
VP – Head Of Customer Experience & Marketing Strategy
Plan B Media
12:00-12:15
Data Partnerships & Data Clean Rooms
This session will be presented in English.
A live Thai narration kit is available upon request.
Danielle West
Senior Consultant, Technology & Data Transformation APAC,
GroupM
12:15-13:20
NETWORKING LUNCH
Presented by True Digital Group
13:20-13:40
Fireside Chat: How Data-Driven Marketing Create Business Impact
This session will be presented in Thai.
A live English narration kit is available upon request.
Nuntaporn Taramassakul
Business Director
EssenceMediacom Thailand
Papon Sukanthasaevee
Consultant – Tech & Data Transformation SEA
GroupM
Mettipapan Tongton
Managing Director
Ogilvy One Thailand
13:40-13:55
The Data Dilemma: How to Simplify the Path of High-value Audiences
This session will be presented in Thai.
A live English narration kit is available upon request.
Punnada Leung-Aram
Head of GrabAds, GrabForBusiness, GrabGifts
Grab Thailand
13:55-14:10
Data Science in Marketing: Predictive Analytics and Beyond
This session will be presented in English
A live Thai narration kit is available upon request.
Dhruv Sapra
Data Analytics and Tech Lead
Wavemaker Thailand
14:10-14:30
Fireside Chat: Breaking Silos: The Future of Cross-Channel Marketing in Thailand
This session will be presented in English.
A live Thai narration kit is available upon request.
Deepika Nikhilender
Chief Solutions Officer
GroupM Asia Pacific
Christopher Bailey
Senior Director, Business Development
The Trade Desk (TTD)
Muenfun Thanyaphaisit
Chief Marketing Officer
Star Fuels Marketing Limited (Caltex)
14:30-14:50
CONNECTION CAFFEINE COFFEE BREAK
Presented by TikTok
FOCAL YOUNG STAGE
Unleashing Desire: Affiliate Marketing for High-Value Obsessions
This session will be presented in Thai
Patiwat Sawetchaiwut
Manager, Planning
Mindshare Thailand
14:50-15:15
Fireside Chat: Empowers Business Growth with Data
This session will be presented in English.
A live Thai narration kit is available upon request.
Yuke (Rui Hu)
General Manager, Global Business Solutions,
TikTok Thailand
Chayanisa Karoonkorn
Media Director
L’Oreal Thailand
15:15-15:30
Driving Digital Success: Quality & Performance in Thailand
This session will be presented in English.
A live Thai narration kit is available upon request.
Christina Oh
Head of Sales – Thailand, Malaysia, Singapore
DoubleVerify
15:30-15:45
Create Consumer Experiences that Delight and Convert
This session will be presented in Thai.
A live English narration kit is available upon request.
Wasinee Chongmeesuk
Country Director
Silverpush Thailand
15:45-16:00
AI Optimisation Model: Navigating Performance, Transparency, and Trust in Retail Media
This session will be presented in English.
A live Thai narration kit is available upon request.
Jennifer Marquet Beraud
Head of Commerce, SEA & Pakistan
GroupM
16:00-16:20
CONNECTION CAFFEINE COFFEE BREAK
Presented by Heliconia H Group
FOCAL YOUNG STAGE
How Brands are Adapting to the Values and Preferences of Generation Z for New Loyalty and In Long Terms
This session will be presented in Thai.
Narumol Kitisuk
Manager, Planning
Mindshare Thailand
16:20-16:55
Panel Discussion: Content that Make the Impact for Thais
This session will be presented in Thai.
A live English narration kit is available upon request.
Eddy Jarnnawut Jarnyaharn
พี่เอ็ด 7วิ – The Influencer
Nattaporn Runghajornklin
Country Manager
WeTV Thailand
Siravit Rasamimaneekla
Managing Director
Heavenly Delight Media
Paphop Ruchutrakool
Head of the Goat Agency
GroupM Thailand
Moderator
16:55-17:10
Adapting to Search 4.0 - Navigating the Future of Consumer Search Behaviour
This session will be presented in Thai.
A live English narration kit is available upon request.
Chinakrit Puntkattalee
Associate Director, Precision & Performance Strategy
Wavemaker Thailand
17:10-17:30
Closing Panel
This session will be presented in Thai.
A live English narration kit is available upon request.
TBC
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This year, FOCAL calls upon Thailand’s marketing leaders to ‘Unmute 2025’. In a highly competitive market, this theme signifies our collective responsibility to amplify impactful marketing strategies. It is about cutting through the notice, discarding outdated tactics, and leveraging innovative approaches to drive meaningful change for brands and consumers.
UNMUTE 2025 challenges us to move beyond passive execution and actively shape the evolving marketing landscape. It is about empowering marketers to be the catalyst for positive impact, enabling brands to achieve sustainable growth, and fostering genuine connections with consumers.
In the spirit of “UNMUTE 2025 – MAKE AN IMPACT”, this track will explore how to deeply understand consumer needs, desires, and behaviours. By truly listening to their voices, marketers can unlock powerful insights that serve as the foundation for creating impactful campaigns across all touchpoints.
“UNMUTE 2025 – MAKE AN IMPACT” challenges marketers to break free from traditional silos and explore the synergistic power of integrated marketing communications. This track will explore how to leverage this powerful combination to build strong brand equity, drive meaningful consumer engagement, and achieve measurable business outcomes.
In line with “UNMUTE 2025 – MAKE AN IMPACT”, this track will explore how to leverage technology and data to create seamless and impactful commerce experiences. We will examine strategies for building strong customers relationships, optimising the customer journey, and driving sustainable growth through innovative commerce solutions.
“UNMUTE 2025 – MAKE AN IMPACT” recognise the transformative power of data and technology. This track will explore how marketers can harness these tools to gain valuable insights, optimise campaigns, personalise experiences, and ultimately achieve measurable business impact.
“UNMUTE 2025” emphasises the crucial role of compelling content in driving business growth. This track will explore how to create content that resonate with audiences, builds brand loyalty, and delivers measurable results. We will examine strategies for leveraging storytelling, data-driven insights, and innovative formats to maximise the impact of content across all channels.
MGI Hall
Bravo BKK
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&P𝑚, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.
