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dives deep into the heart of content and influencer marketing. Prepare to be ignited as we explore the dynamic landscape and uncover the secrets to creating impactful campaigns that resonate with today’s consumers.
Currently serving as Head of Channel Partnership at TikTok Thailand, leading strategic collaborations and working closely with agencies to drive the adoption of TikTok innovative advertising solutions and performance-driven campaigns. With a strong background in online-to-offline (O2O) marketing and result driven marketing for 10+ years, passionate about helping brands grow sustainably and building digital advertising ecosystems across the industry.
12-year experience pioneering in the first ERA of influencer marketing in the largest blogger network company in SEA,
Following by joining the first YouTube MCN in Thailand, Currently with POPS-one of the latest online KOL online entertainments,
which partners with all platforms including Tiktok, Meta, and YouTube. Leading both Brand & Ads solution and social commerce team.
Education:
-B.Sc. in Electronics Engineering, KMITL
-M.Sc. in Business Administration (Marketing), NIDA
Experiences:
-Social Media Strategy and Digital Project Planner
-Data Research and Analyst
-Data Product Owner
-Metric and Measurement Development
-Social Data Specialist
-Speaker and Lecturer at Young Data Scientist, J. Walter Thompson, THOTHZOCIAL Forum, Adapter, DPU Big Data Engineering, Chulalongkorn Journalist Class, TEDxBANGKOK etc.
-Special instructor Bangkok University (Data Science for Communication Art)
Certification:
-Facebook Marketing Science Professional
Executive from the tech giant Tencent, leading Thailand's Top Entertainment platforms, WeTV and JOOX, with over 10 years of experience in business management across the series and music industries.
With over 17 years of experience, Jennifer began her career developing tailored CRM programs for top European companies before moving to Southeast Asia in 2011. A decade ago, she pioneered e-commerce in the Philippines by launching CashCashPinoy, setting new industry standards. Since then, she has delivered impactful, data-driven commerce strategies for global brands like L'Oréal, Unilever, Nestlé and Samsung. Known for building a powerful Commerce ecosystem across SEA, Jennifer is a 40-under-40 honoree and a member of the IAB SEA & India Retail Media Council, with a soon-to-be-published white paper.
Pathamawan Sathaporn
CEO
GroupM Thailand
Discover the latest trends and innovations shaping the content landscape. Unbox how content is evolving to meet the changing needs of consumers and businesses.
Worawin Soncharoen
Head of Strategy
Mindshare Thailand
Examine the factors that have contributed to the growing international appeal of Thai content. Consider the impact of broader Asian content trends and how Thai entertainment has evolved over time. Discuss the key genres, influencers, and production techniques that have shaped the Thai industry and made it a global force.
PANELLISTS:
Arthit Promprasit – GroupM Motion Entertainment
Naritt Yuvaboon – Minds@Work
Apicha Honghirunruang – oneD
Kanokporn Prachayaset – WeTV
Master the art of content creation and use content to drive sales, build brand loyalty, and stay ahead of the competition. Learn the secret for creating engaging content, leveraging social media, and measuring your content marketing ROI.
Jennifer Marquet-Béraud
Head of Commerce
GroupM SEA & Pakistan
Sarinya Perumal
Head of Channel Partnership
TikTok Thailand
Explore the role of available tools in optimizing KOL partnerships. Discuss the importance of tracking performance metrics, using data-driven insights to inform strategies, and measuring the ROI of KOL campaigns.
PANELLISTS:
Anuwat Jankeaw – The Goat Agency
Raweewan Thairatananon – POPS (Thailand)
Puttasak Tantisuttivet – Wisesight (Thailand)
Uncover the evolving preference of Thai consumers and master the art of creating content that resonates.
Gain insights into the latest trends and platforms to effectively engage your target audience.
Discover how Thai content is gaining global traction. Learn how to tap into Asian content trends to boost your brand’s success and reach new audiences.
Unlock the secrets of crafting content that boosts sales, builds brand loyalty, and outpaces competitors. Learn how to create engaging content, optimise social media use, and measure ROI for maximum impact.
Maximise your KOL partnerships by leveraging performance metrics and data-driven strategies. Discover how to optimize influencer collaborations and measure their effectiveness to drive meaningful results.
At Ballroom 1, S31 Sukhumvit hotel, Bangkok
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies including Mindshare, EssenceMediacom, Wavemaker and mSix&Partners, as well as the outcomes-driven programmatic audience company.
GroupM’s portfolio includes Data & Technology, Investment and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.
SPARK is your ignition point for marketing brilliance. A series of thought-provoking talk and seminars designed to fuel your creativity and keep you ahead of the curve.
SPARK delivers the latest trends, insights, and strategies straight to your doorstep, empowering you to ignite your marketing campaigns.