WELCOME TO  
GROUPM FOCAL 2023

GroupM FOCAL is one of Thailand’s largest annual integrated marketing solution conferences, providing an overview of Thailand’s digital landscape and Thais’ behaviours; from macroeconomic data to market insights, from trends to the latest technologies – a must for marketers to explore and keep focus in the coming year.


The 13th edition of FOCAL will bring together 800+ marketing leaders committed to boosting the performance of their brands and the industry as a whole.

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GROUPM FOCAL 2023

INSIDE VIEW

Discover the latest inside view of Thai consumer behaviours towards digital marketing, including strategies and solutions as data & technology, eCommerce, influencers, and more from GroupM and its agencies as well as top executives at mega-companies and industry visionaries. 

TAILORED CONTENT

Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industry.

INSPIRED

Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.

SPEAKERS

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Pobek Pornpongmetta

Co-Host

Pobek
Pornpongmetta

Co-Host

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Faunglada-Saranee Sanguanruang

Co-Host

Faunglada-Saranee Sangguanruang

Co-Host

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Pathamawan Sathaporn

CEO, GroupM Thailand

Pathamawan, or Linda to clients and colleagues, joined GroupM in 2006 as Insights Director of Mindshare Thailand. She became Managing Director of Mindshare in 2014, and subsequently Group CEO in 2022.
Her career began in 1990 as AE trainee at Lintas (LOWE), where she was Account Director until 1995, when she joined Bates Thailand. She returned to LOWE in 1997 as Associate Director, was promoted to VP, and subsequently became a strategic planner.

Pathamawan
Sathaporn

GroupM

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Maureen Tan

CEO
Wunderman Thompson Bangkok

Maureen is currently the Chief Executive Officer of Wunderman Thompson Bangkok overseeing its various departments such as Mirum, Verve, Degree, Chameleon.
Maureen has spent the last 18 years in advertising industry, across various functions and disciplines such as account servicing, project management, integrated brand planning & strategy, Shopper & Trade marketing, CRM & Digital and finally Management roles.
Maureen has worked across multiple industries of FMCG, Banking, Telecommunications, IT, Automotive, etc and has a strong understanding of what it takes to create brand bonds, sales, long term relationship & loyalty and finally consumer collaboration.

Maureen
Tan

Wunderman Thompson

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Jiravara Virayavardhana

Chief Executive
Ogilvy Thailand

Jiravara first joined Ogilvy Thailand in 1995 and has been promoted to various senior positions including the Managing Director of Ogilvy Thailand in January 2016, after take the role of Managing Director of Ogilvy Public Relations for the past 8 years. She has great experience in handling various blue chip international and local clients across industries, from consumer goods, food and nutrition, retail, health, beauty, fashion, and technology, as well as cooperation with large government agencies and NGOs. Throughout the past 27 years that she's been with Ogilvy, she has demonstrated profound understanding of clients' brands and businesses, along with the consumers' wants and needs. She has always been able to use creativity, data, and technology to turn challenges into achievements - enabling phenomenal success and impact for the clients' organizations, the people, and the society.
Jiravara is also a contributing writer for several leading Thai business and women's lifestyle media and has published several books on personal development and leadership. She has frequently been invited by prominent media both local and international and appeared at high-profile industry events to share her deep insights on communication and management - from how to lead the organization through change for a leading technology media in Asia, to being hailed as a Women to Watch by a notable business and marketing media in Asia Pacific for her ability to lead and make waves in the communication industry. Apart from that, she regularly lectures on Modern Marketing, Personal Branding, and Crisis Management at universities across Thailand.

Jiravara
Virayavardhana

Ogilvy

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Kanaporn Hutcheson

Chairman
GREYnJ United

With 25 years of expansive experience, Anne Hutcheson has become an indispensable name in the Thai advertising and media industry, one that is synonymous with commercial as well as creative excellence. Over the course of her illustrious career, Anne has consistently led teams and agencies to new heights. Never one to be complacent, she eventually co-founded her own boutique agency Nude Communications, which later merged with the the creative hothouse JEH United to form nudeJEH in 2011. With her sharp intellect and entrepreneurial spirit, she takes on every brief, every challenge for different businesses as if they were her very own business. It is this tenacious devotion that made the agency unstoppable, continuously producing groundbreaking campaigns that were integral in shaping the Thai advertising scene today. Before long, the agency was acquired by Grey Group, where Anne continues her current role as Chairman.
With her exemplary vision, she has led GREYnJ United to become one of the most renowned and awarded agencies in the region. With famously effective campaigns for a multitude of brands, putting the agency on an award-winning streak in all regional and international shows, including Cannes Lions, The One Show, D&AD, just to name a few. Her rare gift to think and see beyond the status quo has resulted in strategic and creative excellence which not only brought about tangible success for brands, but often reinventing communications for entire business sectors. No matter where she goes, Anne brings with her an unrelenting passion that inspires and motivates. But it is her charismatic and generous persona that makes her a truly authentic and effective leader. With no sign of stopping, today Anne continues to lead the agency and the industry forward.

Kanaporn
Hutcheson

GREYnJ United

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Arpapat Boonrod, Ph.D.

Managing Director
Kantar Insights Thailand

Nokki has over 22 years of experience in Insights consultancy for leading brands. She is specialised in human understanding and business intelligence esp. consumer psychology, brand strategy as well as social and development research.
She is a special lecturer for research techniques and marketing for graduate students and Business Intelligence Courses as well as for courses for clients. She is a columnist for a business newspaper and a speaker for international conferences.
In 2009, she received the Best Researcher Award from InsightAsia Research group and in 2008 InsightAsia Spirit Award.
In 2018, she received the ESOMAR award for Best Paper in APAC on Digital Anthropology.
In 2019, received Thailand Women Leader Awards from CMO Asia.
She was the President of the Thailand Market Research Society (TMRS) during 2017-2018 and is currently the Honorable Advisor for TMRS.
In 2021, she is ESOMAR representative, Thailand.

Arpapat
Boonrod

Kantar Insights

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Yupin Muntzing

CEO
VMLY&R Thailand

Yupin has a background in strategic planning and more than 25 years of experience in the communications industry, working across industries and platforms in Thailand and Hong Kong. With prior experience in branding, digital marketing, shopper marketing, commerce, experience and retail, she has worked at and let not just big agencies like OgilvyAction and McCann Worldgroup, but her own as well.
As CEO of VMLY&R Thailand, Yupin has tied together the different ropes of her deep experience. By harnessing creativity, technology, and culture, she leads the agency in creating human connection and creating connecting brands.

Yupin
Muntzing

VMLY&R

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Sataporn Panichraksapong

CEO
GMMTV

Sataporn is one of the most successful and highly regarded entertainment business executives. With over 35 years of experience in the entertainment industry, he commenced his career by nurturing Teen Idol artists in the 90s during his tenure at RS Company. Currently, he holds the position of CEO at GMMTV, a full-service entertainment company that excels in producing diverse content, including drama series, music, variety programmes, and online content, as well as managing over 100 teen idol artists and orchestrating numerous live events.
Sataporn started his managerial role at GMMTV in 2005, with the vision of establishing the company as a leading entertainment provider for the teenage demographic. He has propelled GMMTV to become a market leader in this industry, and his efforts have contributed to promoting Thailand's soft power internationally. He has gained significant recognition and appreciation from audiences worldwide.

Sataporn
Panichraksapong

GMMTV

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Phusanut Karunwongwat
Phutirapat Ongsri

Thepleela Channel

Phusanat (Weng) is the founder and director of SoGood Entertainment Co. Ltd. and Little Monster Co. Ltd. Widely recognised as one of the most experienced online influencers in Thailand, he is the main creator of Little Monster Facebook page which has more than 3.8 million followers in Thailand and overseas.
Previously, Phusanat was also a co-founder of Igloo Studio, a producer of a 3D animation "The Legend of Muay Thai: 9 Satra" which was named "Film of the Year" at the 2019 Nine Entertain Awards.
Phutirapat (Third) is the co-founder of SoGood Entertainment Co., Ltd, the company that produces online content fro Thepleela channels, which have accumulated over 1 million subscribers on YouTube and 1.3 million on Facebook. He oversees all content initiatives across multiple social media platforms as well as managing general operations.
Prior of SoGood, Phutirapat was a lighting supervisor for 9 Satra, a lighting artist of a Disney project at Polygon Picture (Japan), and a lecturer in Lighting and Compositing at Thammasat University.

P'Weng & P'Third
Thepleela

SoGood Entertainment

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Golf - Pichaya Nitipaisalkul

Content Creator

Golf Pichaya first debuted as a singer with his younger brother, Mike back in 2006. They rose to fame as superstar Pop-Duo. They had collaborated with a Japanese company during the J-pop era working with Johnny's jr company - they collaborated with Yamashita Tomoshiya aka Yamapee (Japanese superstar), making their collaborated single hit #1 in the Japanese radio station chart.
As Golf-Mike, they released more than 10 albums with many concerts.
They started their solo careers in 2012 and moved on to acting careers.
After many years of experience in the music career, Golf started to create his own music as well as directed and produced his own music videos.

Golf Pichaya
Nitipaisalkul

Content Creator

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Zcongklod Bangyikhan

Editor in Chief
The Cloud

Zcongklod has spent the last two decades advocating about environmental and socioeconomic issues using a variety of media platforms, including a magazine called "A Day".
He gained popularity through books, online media, and event embarking on journeys, particularly by riding bicycles, and was named one of CNN's "The Bangkok Hotlist: 20 People to Watch".
He has garnered honours in addition to being a host, lecturer, and writer.
He co-founded The Cloud in 2017 with Changnoi Kunchorn Na Ayutthaya, a media source dedicated to presenting stories about sustainability and local communities in a highly detailed manner, receiving over a million visitors per month.

Zcongklod
Bangyikhan

The Cloud

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Oranuch Lerdsuwankij

CEO & Co-founder
Techsauce
Techsauce Global Summit

Oranuch (Mimee) Lerdsuwankij, CEO and Co-founder of Techsauce which is the leading technology/ innovation ecosystem builder in Thailand.
Techsauce also hosts the largest technology conference in Southeast Asia called Techsauce Global Summit. She is recognized as one of the pioneers in building the Thai tech startup ecosystem.
She is also a board member of Thailand's National Electronics and Computer Technology Center (NECTEC) and independent director of Thonburi Bamrungmuang hospital.
Mrs. Oranuch is one of Thailand's leading women with expertise in technology, besides her success in the technology industry, she is also interested in expanding the opportunity to bring technology to help society as useful as possible especially among vulnerable people like refugees children, women, the eldery or refugees with disabilities.

Oranuch
Lerdsuwankij

Techsauce

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Pan Jroongtanapibarn

Director - Marketing & Development GroupM Thailand

A marketing & digital media specialist with more than 10 extensive years of experience. Pan is currently in charge as the Director of Marketing & Development that leverage industry knowledge to provide key insights and strategic recommendation for clients' growth in business or product across GroupM agencies; Mindshare, MediaCom, Wavemaker and mSix&Partners.
Among Pan's portfolio in consumer research, he is known and specialised in the behaviour of the Thais; the ways of life, media connection and purchase intention.

Pan
Jroongtanapibarn

GroupM

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Natthakarn Srikietnarong

Head of Merchant Management
LINE Thailand

Natthakarn joined LINE Thailand in 2021 bringing vast experience in e-commerce and retail management from her previous posts at leading corporations such as Lazada, Siam Makro, and Gaysorn Property to lead the Merchant Management unit of LINE SHOPPING.
With 18-year experience in e-commerce, CRM, and Data Mining, Natthakarn has helped establishing LINE SHOPPING as a go-to Chat Commerce solutions for social sellers by planning sales & marketing strategy that contributes to new acquisition through prospecting educating and recruiting of new merchants and helping them to launch and grow their business sustainably on LINE.

Natthakarn
Srikietnarong

LINE

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Nithi Satchatippavarn

CEO & Co-founder
MyCloud Fulfillment

Nithi is the Co-founder and CEO of MyCloud Fulfillment, a series B startup on Logistics tech. MyCloud Fulfillment is the One-stop solution for ecommerce businesses selling through multiple channels such as marketplaces, websites, and social commerce platforms. 
Nithi has grown up from a family business of logistics and warehousing of more than 30 years. It held a total of 65,000 sqm of warehouses around Suvarnabhumi airport. His family business also consists of freight forwarding and warehousing business in Singapore, Vietnam, Cambodia and Myanmar (ITL group). Nithi is also renowned for his e-commerce expertise, he has been in this industry since 2014, founding two companies before his current company: Makemygems.com (Mass-customized jewellery e-tailer) and cookitdelivery.com (ready-to-cook meal kit delivery). Moreover, he is very specialized in marketing from his past work experience in Brand building at Unilever and Marketing at Samsung.
Nithi is also the ex-vice president of the Thai Startup Association (TSA) and honoured judges and speakers of several corporate, government and university events.

Nithi
Satchatippavarn

MyCloud Fulfillment

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Lardapha Tangnimitarna

Influencer - Live / Content Commerce
nn.lardapha

Lardapha
Tangnimitarna

nn.lardapha

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Arnaud Fraud
President, Commercial
Nielsen Asia

Arnaud Frade is President, Commercial for Nielsen's Audience Measurement business in Asia. In this role, Arnaud leads all commercial operations in the region, working with blue-chip clients across a broad range of sectors, including Agencies, Advertisers, Broadcasters and Platforms.
Prior to this role, Arnaud has led a number of businesses and large-scale projects related to Retail, Shopper & Consumer Marketing and Branding, for leading global firms, including American Express, WPP, Omnicom and Accenture in Asia-Pacific, Europe, Latin America and the Middle East & Africa. He has been a resident of Singapore for the past seventeen years.

Arnaud
Frade

Nielsen

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Bodin Witta

Senior Strategy Manager
Ogilvy Thailand

Bodin is a ' Modern Brand Maker' with more than 9 years of experience working with both Global and Local businesses. He began his career in account management, and later, a change of role into a strategic planner at Ogilvy and an entrepreneur as his passion grew for brand making, consulting and innovation growth platform for businesses.
With a believe brand matters to people and business especially in the evolving complex world of advertising; Bodin incorporate his former education in business and art with an intuitive understanding in data integration to be among the first to integrate the Ogilvy's Brand Operating System into client's industry - from Retail, Automotive, Skincare, Dairy product, Luxury Real Estate, Beverage, Fashion, QSR, Education, Chained Coffee Shop, Celebrity Branding, Finance and Banking to Insurance.
Throughout his 9 years in the industry, Bodin has oversees projects such as Corporate in SET50, Startups, Personal branding, and the behind the scene of advertising from storytelling on case writing to support Ogilvy creative awards to guest speakers for university student.

Bodin
Witta

Ogilvy

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Nutchaya Arakvichanun

Channel Partnerships Lead (GroupM) TikTok

Nutchaya Arakvichanun is the Channel Partnership Lead at TikTok Thailand. She leads TikTok Channel partnerships with GroupM as a strong partner to GroupM to help businesses leverage the full potential of TikTok solutions and deliver the best possible business outcome to partners in various verticals.
With over 9 years of experience and the recent half a decade in platforms e.g. LINE and Google, she has always been in partnership/ business development roles to fuel the growth of both agencies and direct clients.
Nutchaya holds a B.A. from Thammasat University and MBA from Columbia University (New York).

Nutchaya
Arakvichanun

TikTok

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Matt Holland

Managing Director
EssenceMediacom Thailand

Matt Holland is the Managing Director of EssenceMediacom Thailand, GroupM's newest and largest agency that is committed to delivering marketing breakthroughs for brands.
Joining Essence in 2019, Matt spent 4 years in Singapore as the key performance marketing lead for the agency's Google media business in APAC. Overseeing key central workstreams that drive innovation and impact for Google's priority portfolios across the region, his work has resulted in media performance that has exceeded targets, as well as helped develop and test Google's productions to be rolled out to advertisers worldwide.
In 2022, Matt took on the lead roal for Essence Singapore and was responsible for driving continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the market. As part of his role, he was also a member of Essence's APAC leadership team.
With the merger of Essence and MediaCom in 2023, Matt has taken on a new role as the Managing Director for EM in Thailand. Working with the existing Thailand team, Matt is driving the new EM proposition of driving breakthrough change for brands in the new communication era within Thailand.
Originally from London, Matt has been in digital performance marketing roles since 2004, and has a wide skill set across channels, including search engine marketing, he has a deep understanding of clients' business needs and is able to formulate data-driven strategies that drive business performance.
Outside of work, Matt advises startup businesses and charitable organisations on their online presence - from supporting them to build their own websites to optimising their online media campaigns.

Matt
Holland

EssenceMediacom

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Megan Reichelt

Country Manager, Southeast Asia Integral Ad Science

Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic Partnership Manager and then got promoted to Programmatic Lead in the region before being appointed as the Country Manager, SEA.
With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership, and all things programmatic.
Before joining IAS, Megam was the Regional Sales and Marketing Manager at Accor Hotels and was instrumental in establishing long-standing partnerships.
Megan is a member of the IAB SEA Programmatic Council 2022.

Megan
Reichelt

Integral Ad Science

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Isariya Angsuvarnsiri

Senior Client Partner Manager GrabAds Thailand

Amm is the first Grabber who joined GrabAds Thailand Team, which gave her a chance to work in many different areas and earned ample experience across Grab ecosystem.
She is now managing the Sales Team to drive Grab's unique solutions from online to offline with key clients, agencies and merchants, in the belief that we can help connect large and small advertisers with millions of people across the regions as they eat, shop and commute every day.
WIth her 10 years of experience in the Ad Tech industry as a sales person, Amm has built rapport with clients across the industries with her in-depth knowledge in social media advertisements. Prior to joining the Grab team, Amm worked in Singapore with one of the biggest Facebook's marketing partner companies, helping establish a market and presence in Thailand with major e-commerce clients.

Isariya
Angsuvarnsiri

GrabAds

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Aimme Pancharee Sitthisenee

Head of Twitter - APAC,  Country Head Thailand Entravision

Aimme, representing Twitter in Southeast Asia for over 5 years, has helped more than 300 brands in Thailand achieve their goals and run successful campaigns on the platform.
With her expertise, she has provided award-winning strategies and supported clients throughout their journey.

Aimme Pancharee
Sitthisenee

Entravision

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Pongwat Tiyapornchai

Sale Director
Warrix

Pongwat is a seasoned professional in the sports retail industry, bringing a wealth of experience to the table.
With a solid background in inventory management, sales, and marketing, Pongwat has consistently demonstrated the ability to engage customers and boost online sales.
Additionally, Pongwat possesses experience in e-commerce platforms, digital marketing strategies, and user experience design, enabling the delivery of exceptional results.
His approach is data-driven, ensuring that decisions are grounded in insightful analysis, and is also know for providing outstanding customer support.

Pongwat
Tiyapornchai

Warrix

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Panduranga Mattu

Managing Director
GroupM Nexus Thailand

Panduranga
Mattu

GroupM Nexus

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Chonreutai Tawitaranond

Head of INCA,
GroupM Nexus

Chonreutai is a seasoned marketing veteran with over 18 years of multifaceted experience across customer-focused industries such as Tech & Telco, Consumer Electronics, and Digital Media.
As the current leader of Content Marketing Solutions and Tech enablement at GroupM, she is renowned for pioneering digital transformations, formulating innovative strategies, and adeptly harnessing cutting-edge technology, consistently driving client growth.
Chonreutai's portfolio highlights her dedicated focus on the digital marketing value chain for sustainability - a groundbreaking area where she is currently pursuing a doctorate, delving into the intersection of business impact and environmental responsibility. With her rich knowledge and leadership, she continues to steer the industry towards a more sustainable future.

Chonruetai
Tawitaranond

INCA

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Rathakorn Surbsuk

Head of Finecast Indonesia, Vietnam, and Thailand Cluster

Rathakorn
Surbsuk

Finecast

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Supaporn
Jangcharoen

Head of Commerce & Marketing Science
GroupM Nexus Thailand

 

Supaporn
Jangcharoen

GroupM Nexus

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Sorawut
Artamaprasangsa

Head of Product, Xaxis Thailand

For more than a decade, Sorawut aka Binn has helped clients across industries to develop new solutions in digital marketing - to specific, the programmatic platforms.
Binn is currently the Head of Products at Xaxis Thailand and is in charge of leading product solutions and driving innovations. These include transforming digital media investment into real business outcomes and developing a unified programmatic omnichannel strategy with AI and ML for brands to make programmatic media more effective, efficient, and valuable to people.

Sorawut
Artamaprasangsa

Xaxis

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Vikash Modi

Chief Product Officer
Wavemaker

Vikash
Modi

Wavemaker

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Chanicha Veerakittikul

Associate Director, Precision & Performance Strategy
Wavemaker Thailand

Chanicha
Veerakittikul

Wavemaker

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Worayud Laisuwan

SEO Associate Director
GroupM Nexus Thailand

Worayud
Laisuwan

GroupM Nexus

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Jitirath Supornjirapat

Head of Outcomes
Mindshare Thailand

Over 17 years of experience in online marketing, starting from Agoda as a PPC specialist in 2005. After 5 years of experience with hotel reservations, she moved to the agency side to learn and build a strong career path in digital marketing strategy and planning. With the agency, she's worked in the digital field with many industries such as CPG, Automobile, Property, Finance, Retail, etc.
Currently, as the Head of Outcome, she has also driven digital media performance and eCommerce business for both D2C and eMarketplace for Mindshare clients. Not only the digital strategy she's delivered to clients but also the business solutions as key delivery of her role. As era of data and tech, she always seeks new tools and tech for media and marketing implementation to drive faster and better business results to clients.

Jitirath
Supornjirapat

Mindshare

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AND MANY
MORE

.

DAY LEFT

AGENDA

JUNE 28, 2023

0845 - 0930

MORNING LIGHT UP + NETWORKING

Presented by TV Thunder

0930 - 0945

OPENING SPEECH

PATHAMAWAN SATHAPORN
CEO
GroupM Thailand

0945 - 1025

2023 CONSUMERS UNTOLD

PAN JROONGTANAPIBARN
Director, Marketing & Development
GroupM Thailand

This session will be presented in Thai – Live English narration kit is available upon request

1025 - 1040

HUMAN STRATEGY, TRUST IN YOUR SENSES

BODIN WITTA
Senior Manager, Strategy
Ogilvy Thailand

This session will be presented in Thai – Live English narration kit is available upon request

1040 - 1050

BREAK

Presented by LINE for Business

1050 - 1105

FUTURE PROOFING OURSELVES FOR OMNICHANNEL WORLD

PANDURANGA MATTU
Managing Director
GroupM Nexus Thailand

This session will be presented in English – Live Thai narration kit is available upon request

1105 - 1120

SHIFTING TOWARD ATTENTION: THE FUTURE OF DIGITAL MARKETING

MEGAN REICHELT
Country Manager, SEA + HK & TW
Integral Ad Science
This session will be presented in English – Live Thai narration kit is available upon request

1120 - 1205

PANEL DISCUSSION: AHEAD THE CONSUMER DYNAMICS & STRATEGY MASTERY

PANELLISTS:
ARPAPAT BOONROD Kantar Thailand
JIRAVARA VIRAYAVARDHANA Ogilvy Thailand
KANAPORN HUTCHESON GREYnJ United 
MAUREEN TAN Wunderman Thompson Thailand
YUPIN MUNTZING VMLY&R Thailand

PATHAMAWAN SATHAPORN – MODERATOR

This session will be presented in Thai and English – Live narration kit is available upon request

1205 - 1300

BREAK

Presented by Workpoint

1300 - 1315

UNLEASHING THE POTENTIAL OF AI: EMPOWERING HUMANITY THROUGH INNOVATION

ORANUCH LERDSUWANKIJ

Co-founder & CEO
Techsauce
This session will be presented in Thai – Live English narration kit is available upon request

1315 - 1330

UNDERSTANDING HOW TO USE YOUR DATA & TECH FOR YOUR MEDIA IN THE FUTURE

MATT HOLLAND
Managing Director
EssenceMediacom Thailand

This session will be presented in English – Live Thai narration kit is available upon request

1330 - 1345

WINNING THE TRIBE OF A NEW GENERATION OF CONSUMERS WITH TWITTER CONVERSATION

AIMME PANCHAREE SITTHISENEE

Head of Twitter – APAC
Country Head, Thailand
Entravision

 

This session will be presented in Thai – Live English narration kit is available upon request

1345 - 1400

OMNICHANNEL UNISABLE OUTCOME

SORAWUT ARTAMAPRASANGSA

Head of Product
Xaxis Thailand

This session will be presented in Thai – Live English narration kit is available upon request

1400 - 1415

PERSONALIZATION REIMAGINED: ADDRESSABILITY TODAY AND TOMORROW

VIKASH MODI
Chief Product Officer
Wavemaker

This session will be presented in English – Live Thai narration kit is available upon request

1415 - 1430

ADDRESSABLE TV: NEXT EVOLUTION OF TV BUYING

RATHAKORN SURBSUK
Head of Finecast Indonesia, Vietnam, and Thailand Cluster
Finecast

This session will be presented in Thai – Live English narration kit is available upon request

1430 - 1445

RETAIL MEDIA NETWORK IN SOUTHEAST ASIA

ISARIYA ANGSUVARNSIRI
Senior Client Partner Manager
GrabAds Thailand

This session will be presented in Thai – Live English narration kit is available upon request

1445 - 1500

BUILD OWN CHANNEL, GROW YOUR FANS, OVERCOME PRICE WAR

NATTHAKARN SRIKIETNARONG
Head of Merchant Management
LINE SHOPPING

This session will be presented in Thai – Live English narration kit is available upon request

1500 - 1515

BREAK

Presented by Digital Turbine

1515 - 1555

PANEL DISCUSSION: THE COMMERCE CONVERGENCE - HOW TO MAXIMUM ENGAGEMENT & SALES IMPACT

PANELLISTS:
ARNAUD FRADE Nielsen Asia
LARDAPHA TANGNIMITARNA nn.lardapha
NITHI SATCHATIPPAVARN MyCloud Fulfillment
PONGWAT TIYAPORNCHAI Warrix

SUPAPORN JANGCHAROEN – MODERATOR

This session will be presented in Thai and English – Live narration kit is available upon request

1555 - 1610

THE MEGA SALES OPPORTUNITY: IGNITE SHOPPERTAINMENT

NUTCHAYA ARAKVICHANUN
Channel Partnerships Lead
TikTok Thailand

This session will be presented in Thai – Live English narration kit is available upon request

1610 - 1625

CONNECTING CONSUMER MOMENTS: SEAMLESS CONTENT THAT DRIVES SALES

WORAYUD LAISUWAN
SEO Associate Director
GroupM Nexus Thailand

This session will be presented in English – Live Thai narration kit is available upon request

1625 - 1640

RING-FENCING THE FUNDAMENTALS, EMBRACING THE FUTURE OF AI/ML

JITIRATH SUPORNJIRAPAT
Head of Outcomes
Mindshare Thailand

This session will be presented in Thai – Live English narration kit is available upon request

1640 - 1725

PANEL: IGNITING THE CREATIVE SPARK: UNLEASHING THE AHEAD POWER OF STORIES

PANELLISTS:
SATAPORN PANICHRAKSAPONG GMMTV
PHUSANUT KARUNWONGWAT & PHUTIRAPAT ONGSIRI Thepleela Channel
GOLF PICHAYA NITIPAISALKUL Content Creator

CHONRUETAI TAWITARANOND – MODERATOR
Head of INCA
GroupM Nexus

This session will be presented in Thai – Live English narration kit is available upon request

1725 - 1740

{ ADVERTORIAL SESSION } WE INVITE YOU TO JOIN US!

ZCONGKLOD BANGYIKHAN
Editor in Chief
The Cloud

This session will be presented in Thai – Live English narration kit is available upon request

1740 - 1755

UNLEASH UP-TO-SPEED OF THE POWER OF GAMING / ESPORT WORLD

CHANICHA VEERAKITTIKUL
Associate Director, Precision & Performance Strategy
Wavemaker Thailand

1755 - 1810

CLOSING

PATHAMAWAN SATHAPORN
CEO
GroupM Thailand

FOCAL Point ONE

STEP AHEAD OF
CONSUMERS >>

DEEP DIVE FOR THE UNTOLD INSIGHTS
Get ready to take a deep dive into the minds of the Thais and unlocking the untold truths towards their changing behaviours: the life, the money, the media, and more.

FOCAL Point TWO

AHEAD
THE SECRETS OF BRAND & STRATEGY >>

ACEELERATING SUCCESS
How can marketers gain a competitive advantage in the fast-paced environment by combining online and offline strategies, as well as media investment?

FOCAL Point THREE

AHEAD IN THE FUTURE >>

MEET THE CHANGEMAKERS:
DATA, TECH & INNOVATION
Data and technology have evolved into new marketing solutions for many businesses. The implementation and comprehension of cutting-edge tech will boost growth while also improving consumer experience.

FOCAL Point FOUR

AHEAD
THE SECRETS OF COMMERCE >>

THE FUTURE OF COMMERCE
The world is fast changing, especially as consumers return to, they typical outdoor activities. To compete in today’s cutthroat environment, both brands and marketers must adapt to survive the race.

FOCAL Point FIVE

AHEAD
THE SECRETS OF CREATIVITY >>

THE POWER OF CONTENT & PERSONALISATION
Advancing your business objective (and growth) by discovering the ‘Sweet Spot’ by combining a balance of creativity and innovative tools to generate fascinating and sharable content that engages your audience

FOCAL Point SIX

AHEAD
THE SECRETS OF MEDIA >>

MEDIA AND PERFORMANCE MARKETING
The old saying goes “Content is King”, but even the best ad lose its meaning if no one sees it. The World will therefore fully devote it attention to the Empress, media and strategy.

PARTNERS

PLATINUM SPONSORS

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FOCAL 2023 IS HOSTED BY

Location

Crystal Hall
The Athenee Hotel, a Luxury Collection Hotel, Bangkok

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.

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©2017-2024 GROUPM PART OF WPP.
ALL RIGHTS RESERVED.

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