This exclusive event explores
the convergence of content, commerce, and consumer experience, transforming passive media consumption into active, seamless purchasing opportunities, driven by data and personalisation.
Unparalleled Consumer Intelligence:
This exclusive event explores
the convergence of content, commerce, and consumer experience, transforming passive media consumption into active, seamless purchasing opportunities, driven by data and personalisation.
Data-Driven Growth Strategies:
Learn to leverage integrated data from digital and physical realms to unlock hidden omnichannel opportunities, driving efficiency and maximizing ROI.
Authentic & High-Impact Execution:
Discover proven playbooks for creating engaging, conversion-driven content and experiences, grounded in your brand’s true essence.
Future-Ready Marketing Strategies:
Equip yourself with the foundational principles and actionable strategies to navigate rapid technological shifts and evolving consumer landscapes, ensuring your brand’s competitive edge
13:00 – 14:00
Registration
14:00 – 14:10
Introduction
Anita Munro
(CIO, WPP Media APAC)
14:10 – 14:50
The Pulse of Tomorrow’s Shopper: Unveiling Thai Consumer Landscape
Arpapat Boonrod
(Kantar, Thailand)
Sorawee Jaruratsimund
(WPP Media, Thailand)
14:50 – 15:20
Pathways from Digital Discovery
to Physical Conversion
Daniel Rattanamahattana
WPP Media, Thailand
Suthida Mattayasuwan
ActMedia, Thailand
Ekapat Chareonlarp
Criteo
15:20 – 15:30
BREAK
15:30 – 16:00
The Proven Playbooks for
Shoppable Success
Chinakrit Puntkattalee – Moderator
WPP Media, Thailand
Kunit Sawangaromaya
Agency Partnership Lead, TikTok
Chatchai Rungratsamiphat
Marketing Expert
16:00 – 16:30
The Live Commerce Lab :
Mastering Real-Time Sales & Engagement
Viratee Tricharoendej – Moderator
WPP Media, Thailand
Phisit Prajongkan
Live Commerce Professional
Warinda Damrongphol (DJ Dada)
Live Personality
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth
SPARK is your ignition point for marketing brilliance. A series of thought-provoking talk and seminars designed to fuel your creativity and keep you ahead of the curve. SPARK delivers the latest trends, insights, and strategies straight to your doorstep, empowering you to ignite your marketing campaigns.
