Our Awards, Our Pride

LINE THAILAND AWARDS 2024

TOP AGENCY AWARDS
LINE Ads Agency: Best of the Year
Winner – Mindshare Thailand

BEST IN CLASS AWARDS: Best Official Account
Best Official Account in Food & Beverage
Winner – GON Gang by EssenceMediacom Thailand

Best Official Account in Fashion & Luxury
Winner – Louis Vuitton by GroupM L’Atelier Thailand

Best Official Account in Tech & Lifestyle
Winner – AIS by Mindshare Thailand

BEST IN CLASS AWARDS: Best Sponsored Stickers
Best Sponsored Stickers in Finance & Banking
Winner – Krungthai Bank by Oh! Mild Meaw and Wavemaker Thailand

Best Sponsored Stickers in FMCG
Winner – Unilever by Generation Advertising and Mindshare Thailand

Best Sponsored Stickers in Fashion & Luxury
Winner – Christian Dior by GroupM L’Atelier Thailand

BEST IN CLASS AWARDS: Best LINE Ads
Best LINE Ads in FMCG
Winner – Christian Dior by GroupM L’Atelier Thailand

Best LINE Ads in Retail & eCommerce)
Winner – CP Axtra – Lotus’s by Mindshare Thailand

BEST IN CLASS AWARDS: Best Display Ads
Best Display Ads in Automotive & Energy
Winner – Ford by Mindshare Thailand

Best Display Ads in FMCG
Winner – L’Oreal by Wavemaker Thailand

Best Display Ads in Insurance
Winner – Krungthai – AXA by GroupM/Wavemaker Thailand

Best Display Ads in Fashion & Luxury
Winner – Cartier by EssenceMediacom Thailand

Best Display Ads in Retail & eCommerce
Winner – Lazada by EssenceMediacom Thailand

Best Launch or Relaunch Campaign
Finalist (TBA) – Mondelez’s Oreo Pokemon Catch ‘Em All by Leo Burnett and Wavemaker

Best Graduate Training Programme
Finalist (TBA) – GroupM TH. Media Masters

Best First-Time Manager Programme
Finalist (TBA) – Fuel by GroupM University (GroupM Thailand)

APAC – Cross Digital Media Marketing
GOLD – Mondelez’s Oreo Pokemon Catch ‘Em All by Leo Burnett and Wavemaker

Thailand Best in Show
WINNER – Mondelez’s Oreo Pokemon Catch ‘Em All by Leo Burnett Indonesia and Wavemaker Thailand

Marketing Impact – Brand Experience
GOLD – Mondelez’s Oreo Pokemon Catch ‘Em All by Leo Burnett Indonesia and Wavemaker Thailand

Marketing Impact – Product and/or Service Launch
GOLD – Mondelez’s Oreo Pokemon Catch ‘Em All by Leo Burnett Indonesia and Wavemaker Thailand

Impact Media – Omnichannel Marketing
SILVER – Mondelez’s Oreo Pokemon Catch ‘Em All by  Wavemaker Thailand

Impact Media – Social Media Marketing
SILVER – Mondelez’s Oreo Pokemon Catch ‘Em All by Leo Burnett Indonesia and Wavemaker Thailand

Impact Media – Cross Digital Media Marketing
FINALIST – Mondelez’s Oreo Pokemon Catch ‘Em All by  Wavemaker Thailand

Creative – Personalisation
FINALIST – Mondelez’s Oreo Dunk Your Doubts! by  Wavemaker Thailand

AI Marketing – Innovative Use of AI in Advertising
FINALIST – Garnier’s AI Synthetic Voice Addressable Campaign by  Wavemaker Thailand

Best in Branding Effectiveness
GOLD – L’Oreal by Wavemaker Thailand

Best in Data Strategy & Acquisition
GOLD – BMW by Wavemaker Thailand
SILVER – Ford by Mindshare Thailand
BRONZE – AP by Mindshare Thailand

Best in Commerce Strategy
SILVER – Charles & Keith by EssenceMediacom Thailand

Most Improved Media Efficiency
BRONZE – Mindshare Thailand

Highest Media Efficiency
BRONZE – Wavemaker Thailand

Most Improved in Brand Effectiveness
Lotus’s by Mindshare Thailand

Most Improved in Commerce Strategy
Makro by Mindshare Thailand

Best Campaign for Thailand
BLUE Dragon – Wavemaker Thailand for Garnier’s AI Synthetic Voice Addressable Campaign

Best Digital Campaign
SILVER Dragon – Wavemaker Thailand for Garnier’s AI Synthetic Voice Addressable Campaign

Best Brand Trial or Sales Generation Campaign
BRONZE Dragon – Wavemaker Thailand for Colgate’s eCommerce

Excellence in Brand Awareness
GOLD – Wavemaker Thailand and Leo Burnett for Oreo
BRONZE – Wavemaker Thailand and Publicis Thailand for Krungthai-AXA
FINALIST – Wavemaker Thailand and Soho Square for Colgate

Excellence in Integrated Marketing
GOLD – Wavemaker Thailand and Leo Burnett for Oreo
SILVER – Mindshare Thailand, Publicis, and Adapter for The Pizza Company
FINALIST – Wavemaker Thailand and ADA for BMW
FINALIST – Wavemaker Thailand and Ogilvy for Halls XS

Excellence in Launch Marketing
GOLD – Wavemaker Thailand and Leo Burnett for Oreo
SILVER – Wavemaker Thailand and Ogilvy for Halls XS
FINALIST – Wavemaker Thailand and Leo Burnett for Clorets

Excellence in Digital Marketing
GOLD – Wavemaker Thailand and Ogilvy for Halls
BRONZE – Mindshare Thailand for Lotus’s
FINALIST – EssenceMediacom Thailand for Dermatix
FINALIST – Mindshare Thailand and VML for Lotus’s Shop Online

Excellence in Data-Driven Marketing
GOLD – Wavemaker Thailand and ADA for BMW

Excellence in Experiential Marketing
GOLD – Wavemaker Thailand and Leo Burnett for Oreo

Excellence in CSR / Cause Marketing
SILVER – Wavemaker Thailand and Leo Burnett for Oreo

Excellence in Customer Engagement
SILVER – Wavemaker Thailand and Ogilvy for Halls XS
FINALIST – Wavemaker Thailand and Ogilvy for Halls

Excellence in Advertising
FINALIST – Wavemaker Thailand for Krungthai NEXT

Excellence in AI-Powered Storytelling
FINALIST – Wavemaker Thailand for Krungthai NEXT

Excellence in Anniversary Marketing
FINALIST – Wavemaker Thailand for Krungthai NEXT

Excellence in Brand Strategy
FINALIST – Wavemaker Thailand and Soho Square for Protex
FINALIST – Wavemaker Thailand and Ogilvy for Hi-Q UHT
FINALIST – Wavemaker Thailand, Soho Square and Super Jeew for Burger King

Excellence in Consumer Insights / Market Research
FINALIST – Wavemaker Thailand and Leo Burnett for Oreo

Excellence in Content Marketing
FINALIST – EssenceMediacom Thailand for Kamillosan M
FINALIST – Wavemaker Thailand and Leo Burnett for Oreo

Excellence in eCommerce Marketing
FINALIST – Wavemaker Thailand for Colgate

Excellence in Influencer / KOL Marketing
FINALIST – Wavemaker Thailand and Ogilvy for Hi-Q UHT
FINALIST – Wavemaker Thailand and Ogilvy for Halls

Excellence in Location-Based Marketing
FINALIST – Wavemaker Thailand, Soho Square, and Aflorithmic.ai for Garnier
FINALIST – Wavemaker Thailand and Leo Burnett for Oreo

Excellence in Loyalty Marketing
FINALIST – Wavemaker Thailand and Ogilvy for Halls

Excellence in Marketing Innovation
FINALIST – Wavemaker Thailand, Soho Square, and Aflorithmic.at for Garnier

Excellence in Marketing to a Specific Audience
FINALIST – Wavemaker Thailand and ADA for BMW
FINALIST – Wavemaker Thailand and Soho Square for Colgate
FINALIST – Wavemaker Thailand for Hi-Q Super Gold Plus-C

Excellence in Marketing Transformation
FINALIST – EssenceMediacom Thailand for NAC Long

Excellence in Media Strategy
FINALIST – Wavemaker Thailand and ADA for BMW
FINALIST – Mindshare Thailand and Leo Burnett for Lotus’s

Excellence in Mobile Marketing
FINALIST – Wavemaker Thailand and ADA for BMW
FINALIST – Wavemaker Thailand and Leo Burnett for Oreo

Excellence in Multilingual Marketing
FINALIST – EssenceMediacom Thailand for Kamillosan M

Excellence in Out-of-Home Advertising
FINALIST – Wavemaker Thailand and ADA for BMW

Excellence in Performance Marketing
FINALIST – Wavemaker Thailand for Danone

Excellence in Programmatic Marketing
FINALIST – EssenceMediacom Thailand for Kamillosan M

Excellence in Search Marketing
FINALIST – EssenceMediacom Thailand for Sambucol
FINALIST – EssenceMediacom Thailand for Dermatix
FINALIST – Wavemaker Thailand for Danone

Excellence in Social Media Marketing
FINALIST – Wavemaker Thailand for Dumex

Excellence in TV / Video Advertising
FINALIST – EssenceMediacom Thailand for Kamillosan M

Excellence in Viral Marketing
FINALIST – Wavemaker Thailand and Leo Burnett for Oreo

Media Agency of the Year
SILVER – Wavemaker Thailand

Best Commerce Campaign
SILVER – Wavemaker Thailand for Maybelline’s Super Stay Vinyl Ink Revival Collection
SHORTLIST – Mindshare Thailand for Unilever’s Homecare’s #CleanTok
SHORTLIST – Mindshare Thailand for Vaseline’s Viral Velocity – Revolutionising on TikTok

Best Distribution and Amplification of Content
SHORTLIST – WPP Open X led by EssenceMediacom Thailand for Coke’s Recipe for Magic – Coke Kitchen

Best eCommerce Campaign
SHORTLIST – WPP Open X led by EssenceMediacom Thailand for Coke’s Recipe for Magic – Coke Kitchen

Best Use of Real-time Marketing
SHORTLIST – WPP Open X led by EssenceMediacom Thailand for Coke’s Recipe for Magic – Coke Kitchen

Best Use of eSports or Gaming
SHORTLIST – Mindshare Thailand for Cornetto’s ROV Victory Feast

 

Best Use of Technology (2023) 
GOLD – Wavemaker Thailand for Garnier’s AI Synthetic Voice
SILVER – EssenceMediacom Thailand for Sprite’s Heat happens, Stay Cool

Best Use of OOH and Transit (2022) – Best Use of Non-movable
GOLD – Wavemaker Thailand for Netflix’s The Eyeball Heist
FINALIST – EssenceMediacom Thailand for Sprite’s Heat Happens, Stay Cool

Best Use of Video: Digital (2022)
SILVER – Wavemaker Thailand for Boonthavorn’s Live Your Way

Ambient and Special Event (2022) – Best Use of Ambient Media
SILVER – Wavemaker Thailand for Netflix’s The Eyeball Heist
FINALIST – Mindshare Thailand for Vaseline’s Sunrise to Sunset

Best Full-Funnel Strategy (2023) 
SILVER – Wavemaker Thailand for Oreo’s Black Pink
SILVER – Wavemaker Thailand for Hi-Q Super Gold Plus C
FINALIST – Mindshare Thailand for Cornetto’s Esport Triumph
FINALIST – Mindshare Thailand for Sunlight’s Heartfelt Glow
FINALIST – EssenceMediacom Thailand for Dermatix’s Full Brand

Best Use of OOH and Transit (2023) – Best Use of Non-movable
BRONZE – Wavemaker Thailand for Netflix’s Hunger

Ambient and Special Event (2023) – Best Use of Ambient Media
BRONZE – Wavemaker Thailand for Netflix’s Hunger

Best Media Strategy (2023) 
BRONZE – Wavemaker Thailand for Oreo’s Black Pink
FINALIST – Wavemaker Thailand for Hi-Q Super Gold Plus C
FINALIST – Mindshare Thailand for Sunlight’s Heartfelt Glow

Best Full-Funnel Strategy (2022) 
BRONZE – Wavemaker Thailand for Colgate’s Smile Out Loud

Effective Awards (2023) 
BRONZE – Mindshare Thailand for Cornetto’s Esport Triumph
FINALIST – Mindshare Thailand for Unilever’s Beauty Hub Pro

Ambient and Special Event (2023) – Best Use of Special Event and Stunt / Live Advertising Awards
FINALIST – Mindshare Thailand for Ford’s พร้อมสู้ไหวกับอ้ายบ่

Best Use of Social (2023)
FINALIST – EssenceMediacom Thailand for Uniqlo’s #เสื้อยืดญาญ่า

IMC / Multiple Platforms Awards (2023) – Using 3 or More Medium
FINALIST – Mindshare Thailand for AXE’s Beat Drop
FINALIST – Mindshare Thailand for Lotus’s Transforming Lotus’s Stamp Collection Programme into a Catalyst for Retail Success

IMC / Multiple Platforms Awards (2023) – Using 3 or More Online Platforms
FINALIST – Mindshare Thailand for Suntory’s Brand’s Essence of Chicken: For Every Tiring Moment, There’s Brand’s!

Best Use of Data (2023) 
FINALIST – Mindshare Thailand for Lotus’s Transforming Lotus’s Stamp Collection Programme into a Catalyst for Retail Success

Best Commerce (2023) 
FINALIST – Mindshare Thailand for Unilever’s Beauty Hub Pro

Best E-commerce Campaign
SHORTLIST – EssenceMediacom Thailand for Coke’s Kitchen

Best Use of Esports or Gaming
SHORTLIST – Mindshare Thailand for Cornetto

Best Use of Real-time Marketing
SHORTLIST – EssenceMediacom Thailand for Coke’s Kitchen

Best Campaign for a Holiday or Celebration
SHORTLIST – Mindshare Thailand for Sunlight

Best Cause Campaign
SHORTLIST – Mindshare Thailand for Brand’s Essence of Chicken

Best Engagement Strategy
SHORTLIST – Mindshare Thailand for Brand’s Essence of Chicken
SHORTLIST – Mindshare Thailand for Cornetto

Best Integrated Campaign
SHORTLIST – Mindshare Thailand for Sunlight

Best Use of Esport & Gaming
SHORTLIST – Mindshare Thailand for Cornetto

Best Use of Technology
SHORTLIST – Mindshare Thailand for Vaseline

Purpose Driven Marketing – Social Impact Marketing
GOLD – Mindshare Thailand for Dove #LetHerGrow

Marketing Impact – Brand Experience
GOLD – Mindshare Thailand for Pond’s Triple Gluta Serum x Miss Grand Thailand

Impact Media – Creator / Influencer / Celebrity Marketing
SILVER – Mindshare Thailand for Pond’s Triple Gluta Serum x Miss Grand Thailand

Purpose Driven Marketing – Brand Purpose / Activism
SILVER – Mindshare Thailand for Dove #LetHerGrow

LINE Ads Agency of the Year
Mindshare Thailand

SPECIAL RECOGNITION AWARDS
Creative Excellence Awards
EssenceMediacom Thailand for Cartier

BEST IN CLASS AWARDS
Best Official Account in Luxury
GroupM L’Atelier Thailand for Louis Vuitton

Best Official Account in FMCG
Mindshare Thailand for Unilever

Best Official Account in Tech, Telco & Entertainment
Mindshare Thailand for AIS

BEST SPONSORED STICKERS
Best Sponsored Stickers in Automotive & Energy
EsssenceMediacom Thailand for The Shell Company

Best Sponsored Stickers in Luxury
GroupM L’Atelier Thailand for Louis Vuitton

Best Sponsored Stickers in FMCG
Mindshare Thailand for Unilever

BEST LINE ADS
Best LINE Ads in Automotive & Energy
Mindshare Thailand for Mazda

Best LINE Ads in Luxury
GroupM L’Atelier Thailand for Louis Vuitton

Best LINE Ads in Finance & Banking
Mindshare Thailand for Kasikorn LINE

Best LINE Ads in Retail & Commerce
Mindshare Thailand for Lotus’s

BEST DISPLAY ADS
Best LINE Ads in Automotive & Energy
Mindshare Thailand for Volvo

Best LINE Ads in Luxury
EssenceMediacom Thailand for Cartier

Best LINE Ads in Insurance
Mindshare Thailand for AIA

Best LINE Ads in Retail & eCommerce
EssenceMediacom Thailand for LAZADA