Discover the latest inside view of Thai consumer behaviours towards digital marketing, including strategies and solutions as data & technology, eCommerce, influencers, and more from GroupM and its agencies.
Specifically tailored content delivering actionable insights through an extensive advisory board of senior leaders from across the industry.
Get inspired by top thought leaders who have unique perspectives on marketing communication; consumer insights, media, data and technology.
This year, FOCAL calls upon Thailand’s marketing leaders to ‘Unmute 2025’. In a highly competitive market, this theme signifies our collective responsibility to amplify impactful marketing strategies. It is about cutting through the notice, discarding outdated tactics, and leveraging innovative approaches to drive meaningful change for brands and consumers.
UNMUTE 2025 challenges us to move beyond passive execution and actively shape the evolving marketing landscape. It is about empowering marketers to be the catalyst for positive impact, enabling brands to achieve sustainable growth, and fostering genuine connections with consumers.
In the spirit of “UNMUTE 2025 – MAKE AN IMPACT”, this track will explore how to deeply understand consumer needs, desires, and behaviours. By truly listening to their voices, marketers can unlock powerful insights that serve as the foundation for creating impactful campaigns across all touchpoints.
“UNMUTE 2025 – MAKE AN IMPACT” challenges marketers to break free from traditional silos and explore the synergistic power of integrated marketing communications. This track will explore how to leverage this powerful combination to build strong brand equity, drive meaningful consumer engagement, and achieve measurable business outcomes.
In line with “UNMUTE 2025 – MAKE AN IMPACT”, this track will explore how to leverage technology and data to create seamless and impactful commerce experiences. We will examine strategies for building strong customers relationships, optimising the customer journey, and driving sustainable growth through innovative commerce solutions.
“UNMUTE 2025 – MAKE AN IMPACT” recognise the transformative power of data and technology. This track will explore how marketers can harness these tools to gain valuable insights, optimise campaigns, personalise experiences, and ultimately achieve measurable business impact.
“UNMUTE 2025 – MAKE AN IMPACT”, emphasises the crucial role of compelling content in driving business growth. This track will explore how to create content that resonate with audiences, builds brand loyalty, and delivers measurable results. We will examine strategies for leveraging storytelling, data-driven insights, and innovative formats to maximise the impact of content across all channels.
10:45-10:55
Customer untold
This session will be presented in Thai.
Live English narration is available.
Pathamawan Sathaporn
CEO ,GroupM Thailand
Pathamawan Sathaporn
CEO ,GroupM Thailand
Pathamawan Sathaporn
CEO ,GroupM Thailand
see more
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&P𝑚, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
GroupM FOCAL is an annual marketing solutions conference aims inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.
